Ushatáva: Old But Gold

Old But Gold is Ushatáva’s 2022 New Year collection, reinterpreting familiar silhouettes through transformation, layering and the brand’s archive. In the accessories, bows shift from restrained accents to enlarged forms, while a satin version of the signature baton bag gathers into a bow.

Contribution: End-to-end bag development, from research informed by the completed collection to construction design, pattern development and prototyping. The resulting designs were produced and sold by Ushatáva.

Old But Gold campaign portrait with a black bow bag over the shoulder

Old But Gold campaign with a black bow bag worn at the wrist

Ivory bow bag with a loop handle

Ivory bow bag held with a cream pleated outfit

Ivory bow bag carried with cream separates

Black bow bag worn over the shoulder

Black bow bag with a loop handle

Black bow bag carried with a long black coat, rear view

Ivory bow wrist bag

Ivory bow wrist bag worn with a black dress

Ivory bow wrist bag carried with a black dress

Gathered ivory satin bag detail

Black bow wrist bag

Black bow wrist bag worn with a long black dress

Black wrist bag held with a long black dress

Gathered black satin bag detail

Blurred preview of private design development

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