Alina Krutakova

Melitta Baumeister: Merch Proposal

Developed T-shirt prints around Melitta Baumeister’s signature banana motif, using playful graphics that reflect the brand’s visual identity and design DNA.

Four oversized white T-shirt proposals with black graphic prints

Tote Bag Development

Developed tote bag concepts for the merch proposal, translating the sculptural shapes found in the brand’s accessories and silhouettes into simple, practical constructions suited to merchandise.

Black flared tote bag proposal with a gold hardware detail
Black flared tote bag proposal with a silver ring detail
Black drawstring bag proposal with long straps and a silver ring

Melitta Baumeister: Package Proposal

Postcard concepts with participatory prompts inspired by Yoko Ono’s Grapefruit, designed to encourage shared activities and community engagement.

Yellow cover of Yoko Ono’s Grapefruit
Yoko Ono’s Earth Piece instruction page from Grapefruit
Yoko Ono’s Painting to See the Skies instruction page from Grapefruit
References — Yoko Ono, Grapefruit. © Yoko Ono
Very light gray instruction postcard: “Follow your shadow. Notice where your body ends and your clothes begin.” MELITTA BAUMEISTER logo below.
Very light gray instruction postcard: “Walk slowly. Count the shapes your clothes make, not the steps.” MELITTA BAUMEISTER logo below.
Very light gray instruction postcard: “Stand beside someone. Let your silhouettes become one shape.” MELITTA BAUMEISTER logo below.
Postcard design proposals
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